The Media & the Canada Cup of Beer!
Without media coverage, the Canada Cup of Beer will just be another beer festival. Help turn this festival into the best beer festival in Canada! There will be several special media opportunities for the Canada Cup of Beer. Please contact us for more information!
NEW! Media Night - June 19th, 2008 - John Molson Academy
Join the Canada Cup of Beer event coordinators for a Media Night at the historic Molson Brewery on Burrard Street. Come and meet the brewers and importers. To RSVP please contact click here!
Media Strategy |
The Canada Cup of Beer will begin a seven month publicity campaign starting in January 2008.
- A dedicated website with weekly updates and vender-specific websites with links and contact information
- Aggressive city-wide poster campaign at over 200 pubs, bars, restaurants and u-brew locations throughout Vancouver (and the Lower Mainland)
- Monthly Press Releases
- A special media night two weeks prior to the event
- 2 television guest appearances on major GVRD stations
- A two week radio campaign on a major GVRD station
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