The 2007 Canada Cup of Beer - July 7th, 2007 - UBC Thunderbird Stadium  
The 2008 Canada Cup of Beer - July 5th, 2008, (5.7.8 - BEER DAY!) UBC Thunderbird Stadium!


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Beer Weather!

The Media & the Canada Cup of Beer!

Without media coverage, the Canada Cup of Beer will just be another beer festival. Help turn this festival into the best beer festival in Canada! There will be several special media opportunities for the Canada Cup of Beer. Please contact us for more information!

NEW! Media Night - June 19th, 2008 - John Molson Academy

Join the Canada Cup of Beer event coordinators for a Media Night at the historic Molson Brewery on Burrard Street. Come and meet the brewers and importers. To RSVP please contact click here!

Media Strategy


The Canada Cup of Beer will begin a seven month publicity campaign starting in January 2008.

  • A dedicated website with weekly updates and vender-specific websites with links and contact information
  • Aggressive city-wide poster campaign at over 200 pubs, bars, restaurants and u-brew locations throughout Vancouver (and the Lower Mainland)
  • Monthly Press Releases
  • A special media night two weeks prior to the event
  • 2 television guest appearances on major GVRD stations
  • A two week radio campaign on a major GVRD station

 

Official Sponsor of the 2007 Canada Cup of Beer!
Click here to visit the official Nando's Canada website!
Official Sponsor of the 2007 Canada Cup of Beer!
Addictive Sportswear!
Official Sponsor of the 2006 Canada Cup of Beer!
Official Sponsor of the 2006 Canada Cup of Beer!
Click here to visit the official Rogers' Chocolates website!
Official Sponsor of the 2006 Canada Cup of Beer!
Classic Smokehouse Wild BC Salmon
Click here to visit the official Hardbite Potato Chip website!
Hard Hitting Games - 2007 Canada Cup of Beer - Sponsor!

Partial Proceeds Benefit:

Click here to visit the official Vancouver TheatreSports League Website!